Creating the Badger Brand
Learn about the origins of Bucky, the Motion W, and other iconic UW logos.
- Bryan Suzan
- November 17, 2023
- On Wisconsin >
Related News and Stories
UW couples reveal how they met on campus.
The UW Police Mounted Unit might be the department’s best public ambassadors.
The Wisconsin Center for Film and Theater Research is a world-class treasure trove of showbiz artifacts.
UW Professor Claus Andersen advises on how you can incorporate “pleasant togetherness” in your life.
Nineteen UW–Madison alumni and faculty have received the prestigious award, placing the university in elite company.
Today’s student guides offer a new perspective on UW–Madison.
Badger sports teams have been playing the Minnesota Gophers since the 19th century — a heated rivalry involving wild games and personality clashes....
Meet recent UW grads who found themselves on unexpected career paths, discovering new passions.
In 1988, UW students founded the Onion on a shoestring budget, never dreaming that it would go on to shape modern satire.
UW–Madison will begin compensating student-athletes while staying true to core values.
UW couples reveal how they met on campus.
The UW Police Mounted Unit might be the department’s best public ambassadors.
The Wisconsin Center for Film and Theater Research is a world-class treasure trove of showbiz artifacts.
UW Professor Claus Andersen advises on how you can incorporate “pleasant togetherness” in your life.
Nineteen UW–Madison alumni and faculty have received the prestigious award, placing the university in elite company.
Today’s student guides offer a new perspective on UW–Madison.
Badger sports teams have been playing the Minnesota Gophers since the 19th century — a heated rivalry involving wild games and personality clashes....
Meet recent UW grads who found themselves on unexpected career paths, discovering new passions.
In 1988, UW students founded the Onion on a shoestring budget, never dreaming that it would go on to shape modern satire.
UW–Madison will begin compensating student-athletes while staying true to core values.
UW couples reveal how they met on campus.
The UW Police Mounted Unit might be the department’s best public ambassadors.
The Wisconsin Center for Film and Theater Research is a world-class treasure trove of showbiz artifacts.
UW Professor Claus Andersen advises on how you can incorporate “pleasant togetherness” in your life.
Nineteen UW–Madison alumni and faculty have received the prestigious award, placing the university in elite company.
Today’s student guides offer a new perspective on UW–Madison.
Badger sports teams have been playing the Minnesota Gophers since the 19th century — a heated rivalry involving wild games and personality clashes....
Meet recent UW grads who found themselves on unexpected career paths, discovering new passions.
In 1988, UW students founded the Onion on a shoestring budget, never dreaming that it would go on to shape modern satire.
UW–Madison will begin compensating student-athletes while staying true to core values.