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News & Stories

Every Badger has a story — from campus happenings to fascinating alumni around the world. Consider WAA your source to be in the know on all things UW.

Alumni Profiles

Edwin Traisman, a food scientist at Kraft, is responsible for one of the world’s most iconic foods: McDonald’s french fries. He opened Madison’s fi...

Edwin Traisman, a food scientist at Kraft, initially created a cheese sauce to appeal to British consumers who enjoyed Welsh rarebit –– a delicious...

The UW Now

Watch leading experts discuss the current impact of climate change on people’s daily lives

For meteorologists Steve Ackerman and Jon Martin, curious local weather patterns point to a catastrophic global phenomenon.

According to Benjamin Wright ’02, a warming world has literal costs that will show up on our insurance bill.

On Wisconsin

Ask Flamingle HQ

What are some of the most famous bands that have played at the UW?

Campus Places & Spaces


The Hub

The HUB, opened in 2015, is technically on North Frances, but it takes up a good stretch of State Street frontage, as well. The HUB replaced the University Inn, but Badgers may also remember Buraka, an African restaurant, and Hüsn...

In 2017, the James, named for James Madison, opened. Its address is technically on West Gorham, but it also covers space on University and West Gilman, including the spots once occupied by the Stratford House Apartments and the Vi...



Lucky, announced in 1999 but opened in 2008, is on the site of University Square, a small shopping center with the last full-size movie theater in the campus area. Paisan’s Italian restaurant was also located at U Square from 1975...