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The Red Shirt

Own the 19th Edition Today!

Carry a bit of Bucky wherever you go! This design features everyone’s favorite mascot peeking out of a striped faux pocket for a playful splash of Badger spirit. With 25% of proceeds from this limited-edition shirt going to need-based student scholarships through the Wisconsin Alumni Association, this exclusive collectible provides a spirited way to give back and help students earn a UW education. It’s a fun shirt with a serious mission — and a must-have for every Badger.

Buy yours online or at any University Book Store location.

  • Short-sleeved, crew neck, all-purpose T-shirt
  • 100 percent cotton or bi-blend for a soft, comfortable fit
  • Unisex adult, women, and youth styles
  • Long-sleeved option for those Wisconsin winters!

Questions about your online order? Please call the University Book Store at 800-993-2665.

History and Retired Editions

The year was 2008. The idea was simple: give Badgers a spirited way to give back. The tradition of The Red Shirt was born. Ever since the first edition was unveiled in 2008, a new, collectible design has been introduced every year. With each new edition of The Red Shirt, the previous one is retired … never to be sold again. But because every edition of The Red Shirt unites Badgers and gives students the chance to earn a UW degree, they’ll never be forgotten.

First Edition | 2008

Welcome Homecoming! Celebrate the ultimate Badger tradition by joining the fun of UW Homecoming! Whether you’re coming back to campus or not, find your way to share in this beloved Wisconsin experience.